One operating system.
Six connected modules.
Each module runs natively inside MarqOS — sharing the same SDK, the same data layer, and the same customer view. Nothing is bolted on.
First-Party Attribution
Know exactly which channel, campaign, and creative drove every install and event — without third-party cookies or fragile SDKs.
Multi-touch models
First-touch, last-touch, linear, or fully custom logic.
Built-in fraud prevention
Bot detection, SDK spoofing protection, install velocity monitoring — included, not an add-on.
City-level granularity
Drill into performance down to the city, not just the campaign.
Customer Journeys
Track every user seamlessly as they move between your website and app — no lost identity, no broken thread.
Web ↔ App stitching
A click on web and a purchase in-app stay connected as one journey.
Cross-device identity graph
Resolve the same user across mobile, tablet, and desktop.
Funnel visualization
See exactly where users drop off — and what brings them back.
Unified Analytics
Every metric in one place — installs, retention, revenue, and funnels — without exporting CSVs between five tools.
Cohort & retention analysis
Understand how each acquisition cohort behaves over time.
Revenue intelligence
Every revenue event tied back to the acquisition source that drove it.
Plain-language insights
Ask questions in plain English. Get instant, data-backed answers.
Audience Segmentation
Build any audience with drag-and-drop conditions. Segments update in real time as user behavior changes — not overnight.
No-code condition builder
Did / Did not, event-based logic, time windows — no SQL required.
Predictive LTV scoring
Surface your highest-value users automatically.
Ad platform sync
Push segments to Meta and Google for lookalike targeting.
Customer Engagement
Push, SMS, WhatsApp, and Email — orchestrated as one journey, triggered by behavior, not a calendar.
Omnichannel journey builder
One visual canvas spanning every channel.
AI send-time optimization
Each message arrives when that user is most likely to act.
Revenue attribution per message
Every send tied to real conversions — not just opens.
One integration per platform
A single integration powers every module above. No duplicated tracking. No drift between platforms.
Drop-in install
Live in under a day across web, iOS, and Android.
Consistent event schema
The same event means the same thing everywhere.
Zero vendor sprawl
One contract, one support line, one source of truth.
What changes when you
stop stitching tools together.
| Capability | Fragmented stack | MarqOS ✦ |
|---|---|---|
| SDKs to integrate | 4–5 separate SDKs | One SDK |
| Customer view | Split across tools | Single unified view |
| Segment refresh | Overnight batch | Real time |
| Web ↔ App journeys | Lost in translation | Fully connected |
| Ad fraud protection | Separate add-on cost | Built in |
| Vendor relationships | 5 contracts | 1 platform |
| Data residency | Varies by vendor | India, DPIIT compliant |