SAN Integration

MarqOS — Google Ads integration Guide

A simple step-by-step guide your marketing team can follow — no engineering skills required.

Create a Link ID in Google Ads
  1. Open Google Ads and sign in.
  2. Click Tools & Settings (wrench icon) → Data Manager → Third‑party app analytics.
  3. Click + Create link ID.
  4. Under App analytics provider, choose Other provider.
  5. Enter the MarqOS provider ID: 9999999999.
  6. Select your app (Android or iOS) and click Create. Copy the Link ID shown.

    Tip: Save the Link ID somewhere safe — you’ll paste it into MarqOS next.

Paste the Link ID into MarqOS
  1. Log in to your MarqOS account.
  2. Go to Settings → Google Ads Integration.
  3. Paste the Link ID you copied from Google Ads and click Save.
Placeholder for MarqOS settings screenshot

If you don’t see the field, check that you have admin access in MarqOS. If unsure, contact your account manager.

 
Import events into Google Ads (make them conversions)
  1. In Google Ads go to Tools & Settings → Conversions.
  2. Click + New conversion action → choose App → Third‑party app analytics.
  3. Pick the events tracked by MarqOS you want as conversions (start with First Open to test).
  4. Adjust conversion settings (value, attribution window) as needed and click Save.

Once saved, Google will receive events from MarqOS for those conversion actions.

Quick checklist (one-liner)

  • Create Link ID in Google Ads → copy it
  • Paste Link ID into MarqOS settings → Save
  • Import events in Google Ads as conversions → Start with First Open

Heads up
Events can take up to 12 hours to appear in Google Ads. Start with one event (First Open) to confirm the connection before importing more events.

Troubleshooting
ProblemWhat to try
Events not appearingWait 12 hrs. Confirm Link ID is correctly saved in MarqOS (no extra spaces).
App not found while creating Link IDEnsure your app is published on Play Store / App Store.
Link ID rejectedConfirm provider ID 9999999999 and retry the Create link ID flow.
Need help?

If you prefer, we can set this up for you. Contact the MarqOS support team:
support@marqos.com • mention: Google Ads setup

MarqOS — Meta Ads Integration Guide

Connect your Meta (Facebook/Instagram) ad campaigns to MarqOS and track in-app events effortlessly.

What this setup does

By connecting MarqOS with Meta Ads, you can send in-app events (installs, purchases, signups) into Meta to better optimize your campaigns.

Configure Meta Business & Events Manager
  1. Open your Meta Business Manager and go to Events Manager.
  2. Select your app (if you already added it) or click Add new and follow instructions to add your mobile app.
  3. In the app settings in Events Manager, note down the App ID and Pixel ID (if required).
Placeholder: Meta App setup screenshot

Keep these IDs handy — you’ll need them in MarqOS.

Go to MarqOS and add Meta credentials
  1. Log into your MarqOS dashboard.
  2. Navigate to Settings → Meta Ads Integration (or “Facebook / Meta integration” section).
  3. Enter the App ID and Pixel ID you copied from Meta.
  4. Click Save to link the accounts.
Placeholder: MarqOS Meta settings screenshot

If you don’t see Meta Ads settings, check your account permissions or contact support.

Map & import events from MarqOS to Meta
  1. In Meta’s Events Manager, go to the section to connect app events (e.g. via partner or SDK).
  2. Select the events defined in MarqOS (e.g. Install, Purchase, Signup).
  3. Map each MarqOS event to the corresponding Meta event name (or custom event if not default).
  4. Save the mappings so Meta receives those events for your ad reporting & optimization.
    After saving, events from your app will be sent to Meta and used in Ads reporting.

Quick setup summary

  • In Meta Business → set up your mobile app and get App ID / Pixel ID
  • In MarqOS settings → paste App ID & Pixel ID → save
  • In Meta Events Manager → map in-app events from MarqOS → save mapping

Important:

Event delivery to Meta might take some hours to start. Begin with one simple event (e.g. Install) to verify the flow is working before mapping more events.

Troubleshooting
Issue What to try
No events appear in Meta Wait a few hours and make sure event mapping was saved correctly in Meta and in MarqOS.
Meta app not found Confirm your Meta Business account has the right permissions and that the app is properly added in Events Manager.
Invalid App ID / Pixel ID Double-check the IDs copied from Meta; ensure no extra spaces or characters.
Need support?

We can help set this up for you. Contact support@marqos.com and mention “Meta Ads setup.”

Scroll to Top