MarqOS unifies attribution, analytics, customer journeys, audience segmentation, and engagement into one intelligent platform — a single source of truth across web and app.
One platform.
Complete customer visibility.
Every new tool adds an SDK, a dashboard, and a data silo. The result isn't more insight — it's more friction.
MarqOS replaces every point solution in your growth stack with a single connected platform — engineered for speed, clarity, and complete visibility.
First-party attribution
Web ↔ App journeys
Unified analytics
Audience intelligence
Push · SMS · WhatsApp
Lifecycle automation
Compounding revenue
Attribution, analytics, funnels, segments, journeys, and campaigns — together, not scattered across five logins.
One platform instead of five vendors, five contracts, five SDKs.
A single integration per platform covers web and app — no duplicated tracking logic.
Every touchpoint connected. No gaps between web and app.
Privacy-first, fraud-resistant data you fully own.
Live in days, not quarters. No procurement marathon.
One subscription replaces what used to take five.
Data processed and stored in India — DPIIT compliant framework
Average integration time across web and app
Real-time fraud detection running on every event
"AttrivO helped us get early visibility into attribution during our MVP stage. The team was proactive in getting us integrated and enabled us to start measuring performance effectively."
See how MarqOS replaces your growth stack in a 30-minute walkthrough.
Each module runs natively inside MarqOS — sharing the same SDK, the same data layer, and the same customer view. Nothing is bolted on.
Know exactly which channel, campaign, and creative drove every install and event — without third-party cookies or fragile SDKs.
First-touch, last-touch, linear, or fully custom logic.
Bot detection, SDK spoofing protection, install velocity monitoring — included, not an add-on.
Drill into performance down to the city, not just the campaign.
Track every user seamlessly as they move between your website and app — no lost identity, no broken thread.
A click on web and a purchase in-app stay connected as one journey.
Resolve the same user across mobile, tablet, and desktop.
See exactly where users drop off — and what brings them back.
Every metric in one place — installs, retention, revenue, and funnels — without exporting CSVs between five tools.
Understand how each acquisition cohort behaves over time.
Ask questions in plain English. Get instant, data-backed answers.
Build any audience with drag-and-drop conditions. Segments update in real time as user behavior changes — not overnight.
Did / Did not, event-based logic, time windows — no SQL required.
Surface your highest-value users automatically.
Push segments to Meta and Google for lookalike targeting.
Push, SMS, WhatsApp, and Email — orchestrated as one journey, triggered by behavior, not a calendar.
One visual canvas spanning every channel.
Each message arrives when that user is most likely to act.
Every send tied to real conversions — not just opens.
A single integration powers every module above. No duplicated tracking. No drift between platforms.
Live in under a day across web, iOS, and Android.
The same event means the same thing everywhere.
One contract, one support line, one source of truth.
| Capability | Fragmented stack | MarqOS |
|---|---|---|
| SDKs to integrate | 4–5 separate SDKs | One SDK |
| Customer view | Split across tools | Single unified view |
| Segment refresh | Overnight batch | Real time |
| Web ↔ App journeys | Lost in translation | Fully connected |
| Ad fraud protection | Separate add-on cost | Built in |
| Vendor relationships | 5 contracts | 1 platform |
| Data residency | Varies by vendor | India, DPIIT compliant |
A 30-minute walkthrough of the full platform — tailored to your stack.
From re-engagement to cart recovery to churn prevention — every use case runs on the same connected platform.
Identify users inactive for 7, 14, or 30 days. Trigger personalized sequences across Push, SMS, WhatsApp — based on last activity.
See which creatives and keywords drive installs that stick. Compare LTV by source and reallocate budget in real time.
Predictive LTV from day one. Serve accelerated onboarding to users likely to convert — before they churn.
A user clicks an ad, browses on web, installs three days later, purchases in-app. The full journey stays connected — Google gets proper credit.
Instant multi-channel recovery — Push, then WhatsApp, then SMS with a discount. Fully automated.
Auto-segment top buyers by recency, frequency, value. Sync VIP tiers to Meta and Google for targeting.
Detect falling engagement before cancellation. Trigger retention campaigns 14 days before renewal.
Attribution plus behavioral segments — understand who converts and stays. Feed winning audiences to ad platforms automatically.
Identify users who abandon onboarding mid-KYC. Trigger a targeted nudge sequence to complete verification before they disengage.
Detect users with no transactions in 30+ days. Trigger compliant, behavior-based engagement across Push, SMS, and WhatsApp to bring them back.
Track a user from a web loan inquiry to an in-app disbursal. See the full path across surfaces without losing attribution at any step.
Block fraudulent leads and fake installs before they pollute your CAC calculations — critical when every lead carries real underwriting cost.
A free 30-minute walkthrough mapped to your exact growth challenges.
We reply within 1 business day. Priority response for enterprise.
"AttrivO helped us get early visibility into attribution during our MVP stage. The team was proactive in getting us integrated and enabled us to start measuring performance effectively."
MarqOS Technologies Private Limited ("MarqOS," "we," "us," or "our"), headquartered in Bengaluru, Karnataka, India, operates the MarqOS Growth OS — a platform covering attribution, analytics, customer journeys, audience segmentation, and customer engagement, accessed through our website, dashboard, and SDK (together, the "Platform"). This Policy describes how we handle personal data in connection with the Platform, and applies wherever you encounter MarqOS, regardless of your location.
We collect data in two distinct contexts, and this Policy is organized around that distinction: data we process on behalf of our customers about their own end users ("Service Data"), and data we collect directly from people who visit marqos.io, sign up for an account, or otherwise deal with us directly ("Account & Website Data"). If you are an end user of an app or website that uses MarqOS, the organization you interact with — not MarqOS — is responsible for telling you how your data is used; you should refer to their privacy notice first, and to Section 2 below for how MarqOS specifically handles that data on their behalf.
When a business integrates the MarqOS SDK into its website or app, MarqOS processes certain technical and behavioral information about that business's end users in order to deliver attribution, analytics, journey mapping, segmentation, and engagement features. This may include device and advertising identifiers, IP address, app and web event data (such as installs, page views, button taps, and purchases), approximate location derived from IP or device signals, and engagement data such as push token, message delivery, and open/click events.
We process Service Data solely as instructed by the customer who has integrated MarqOS, and solely for the purpose of providing the Platform to that customer. We do not combine one customer's Service Data with another customer's data, and we do not use Service Data to build profiles for our own marketing purposes or to sell to third parties. Our customers determine the lawful basis for collecting this data from their own end users and are responsible for providing appropriate notice and obtaining any consent required under applicable law.
We retain Service Data for as long as the customer's account remains active and for a limited period afterward to allow for export, unless a shorter period is requested or a longer period is required by law. Upon a verified deletion request from an end user, routed to us through our customer or directly to support@marqos.io, we will delete or irreversibly anonymize the relevant Service Data within a reasonable period.
When you create a MarqOS account, request a demo, fill out a form on marqos.io, or otherwise contact us directly, we collect information you provide, such as your name, work email, company name, role, phone number, and the content of your message. If you complete a purchase, our payment processor collects billing details on our behalf; we do not store full payment card numbers ourselves.
We also collect limited technical data about your visit to our website — browser type, approximate location derived from IP address, pages viewed, and referring URL — through standard server logs and first-party analytics, in order to understand site usage and improve the Platform. We do not use this data to build advertising profiles, and we do not share it with advertising networks.
MarqOS stores and processes Service Data and Account Data within India. We do not transfer personal data outside India except where a customer has specifically requested a non-default storage region for their account, or where a transfer is strictly necessary to comply with a legal obligation. Where any such transfer occurs, we take reasonable contractual and technical steps to ensure the receiving party affords the data a comparable standard of protection.
We do not sell personal data. We share information only in the following limited circumstances: with subprocessors who provide infrastructure, cloud hosting, customer support tooling, or payment processing on our behalf, each bound by confidentiality and data protection obligations; with a customer's own authorized team members, since Service Data is fundamentally collected for that customer's use; in connection with a merger, acquisition, or asset sale, subject to the acquiring party's commitment to honor this Policy; and where disclosure is required by law, court order, or a valid request from a competent authority.
We maintain administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption of data in transit, role-based access controls, audit logging, and regular review of our security practices. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security, but we treat any suspected incident with urgency and will notify affected customers as required by applicable law.
Depending on your relationship to MarqOS and your location, you may have the right to access, correct, delete, restrict, or receive a copy of your personal data, and to object to certain processing. If you are an end user of a MarqOS customer's app or website, the most effective way to exercise these rights is usually through that business directly, since they control the relevant account; we will also honor verified requests sent to support@marqos.io and will coordinate with the relevant customer where needed. If you hold a MarqOS account directly, you can update most account information from your dashboard, or write to us for anything else.
Where our SDK supports it, customers can configure opt-out or opt-in controls so that their end users' data is not processed by MarqOS for users who decline tracking. Customers are responsible for configuring and honoring these controls in line with their own legal obligations.
Our website uses a limited set of first-party cookies and similar technologies necessary for the site and dashboard to function, along with optional analytics cookies that help us understand aggregate usage. You can control cookies through your browser settings; disabling non-essential cookies will not affect your ability to use core parts of the website, though some convenience features may not work as intended.
We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, to provide the Platform, or to comply with legal, accounting, or reporting obligations. When data is no longer needed, we delete it or render it irreversibly anonymous, except where a longer retention period is required or permitted by law.
The Platform is intended for use by businesses and is not directed at individuals under the age of 18. We do not knowingly collect personal data directly from children. If you believe a child's data has been provided to us in violation of this provision, please contact us at support@marqos.io so we can address it.
We may update this Policy from time to time to reflect changes in our practices, the Platform, or applicable law. We will post the revised Policy on this page with an updated date, and for material changes we will provide reasonable advance notice, such as by email or an in-product notice, before the change takes effect.
This Policy and any dispute arising from it are governed by the laws of India, and the courts located in Bengaluru, Karnataka shall have exclusive jurisdiction, without prejudice to any mandatory data protection rights you may have under the law of your own country of residence.
For any question about this Policy or to exercise your rights, write to us at support@marqos.io. Our registered office is in Bengaluru, Karnataka, India.
These Terms of Service (the "Agreement") are entered into between MarqOS Technologies Private Limited, having its registered office in Bengaluru, Karnataka, India ("MarqOS," "we," "us"), and the entity or individual accepting them ("Customer," "you"). This Agreement, together with any applicable order form, statement of work, or plan details confirmed at signup (an "Order"), governs Customer's access to and use of the MarqOS Growth OS, including the attribution, analytics, customer journey, audience segmentation, and customer engagement modules, our dashboard, and our SDK (collectively, the "Services"). By creating an account, accepting an Order, or using the Services, you agree to be bound by this Agreement on behalf of yourself and, if applicable, the organization you represent.
You must be at least 18 years old and have the authority to bind your organization to use the Services. You agree to provide accurate registration information, to keep it up to date, and to keep your account credentials confidential. You are responsible for all activity that occurs under your account, whether or not you authorized it, except to the extent caused by our own breach of this Agreement.
The Services are designed to give Customer a unified view of its own customers across web and app, by unifying first-party attribution, analytics, journey tracking, segmentation, and multi-channel engagement under a single integration. We will provide the Services with reasonable skill and care, consistent with the functionality described on our website and in any applicable Order. We may make changes to the Services from time to time — including improvements, new modules, or the retirement of a feature — provided that any change which materially reduces core functionality will be communicated to Customer in advance with reasonable notice.
We may temporarily suspend the Services for scheduled maintenance, emergency security work, or to address a violation of this Agreement, and will give advance notice where reasonably possible.
We may, at our discretion, offer a free trial or limited free tier of the Services for a defined period or usage volume ("Trial"). A Trial automatically ends when its time or volume limit is reached, or earlier if either party terminates it. Either party may end a Trial at any time without liability to the other. The Services provided under a Trial are offered "as is," without the warranties set out in Section 9, except where such exclusion is not permitted by law or in the case of our willful default.
Customer may use the Services only for its own lawful business purposes and in accordance with this Agreement and any applicable Order. Customer agrees to: (a) implement the MarqOS SDK and any updates we reasonably require within 90 days of notice, where such updates address security or compliance issues; (b) follow our published integration guidelines; (c) obtain all consents and provide all notices required under applicable law before collecting any end-user data through the Services; and (d) not use the Services to process special categories of personal data (such as health, biometric, or financial account data) unless expressly agreed with us in writing.
Customer must not: resell, sublicense, or provide the Services to any third party outside its own organization, agencies, or affiliates without our prior written consent; use the Services to send unsolicited communications in violation of applicable anti-spam law; attempt to reverse-engineer, decompile, or extract the underlying source code of the Services; or use the Services in any manner that could disable, overburden, or impair our infrastructure or that of other customers.
Customer may permit its own employees, agencies, and authorized partners to access its account ("Authorized Users"), and remains responsible for their compliance with this Agreement as if their acts were its own.
Fees for the Services are as set out in the applicable Order. Unless stated otherwise, fees are billed in advance on a monthly or annual basis and are non-refundable once a billing period has started. We may revise our pricing for future billing periods with at least 30 days' written notice. All fees are exclusive of applicable taxes, which Customer is responsible for unless Customer provides a valid exemption certificate. Late or failed payments may result in suspension of the Services after reasonable notice.
We retain all rights, title, and interest in the Services, including our software, dashboards, documentation, and any underlying technology, methodologies, and improvements, whether or not specific to Customer. Nothing in this Agreement transfers any such rights to Customer beyond the limited right to access and use the Services described in Section 7.
Customer retains all rights, title, and interest in the data it generates through use of the Services, including end-user data it has lawfully collected and any reports or exports derived from it ("Customer Data"). Customer grants us the limited right to host, process, transmit, and display Customer Data solely to provide the Services. We may use aggregated, anonymized data that cannot reasonably be used to identify any individual or Customer to improve our products, benchmark performance, and develop new features.
Subject to this Agreement and timely payment of applicable fees, we grant Customer a non-exclusive, non-transferable, non-sublicensable, limited right to access and use the Services during the term of the applicable Order, solely for Customer's own internal business purposes.
Each party may receive confidential or proprietary information of the other party in connection with this Agreement. Each party agrees to use the other's confidential information solely to perform its obligations under this Agreement, to protect it with at least the same degree of care it uses for its own confidential information, and not to disclose it to third parties except to employees, contractors, or advisors who need it and are bound by similar confidentiality obligations, or as required by law.
Each party warrants that it has the legal authority to enter into this Agreement. We warrant that the Services will materially conform to the documentation made available to Customer. Except as expressly stated in this Agreement, the Services are provided without any other warranty of any kind, whether express, implied, or statutory, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement, to the fullest extent permitted by applicable law.
To the maximum extent permitted by applicable law, neither party will be liable to the other for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to this Agreement, even if advised of the possibility of such damages. Each party's total aggregate liability arising out of or related to this Agreement will not exceed the total fees paid or payable by Customer under the applicable Order in the twelve (12) months preceding the event giving rise to the claim, except for liability arising from a breach of Section 8 (Confidentiality), a party's indemnification obligations, or any liability that cannot be limited under applicable law.
Customer agrees to indemnify and hold MarqOS harmless from third-party claims arising out of Customer's breach of Section 4 (Customer's Use of the Services), Customer's violation of applicable data protection or anti-spam law, or Customer's unauthorized use of end-user data through the Services. We agree to indemnify and hold Customer harmless from third-party claims that the Services, as provided by us and used in accordance with this Agreement, infringe a third party's intellectual property rights, subject to Customer providing prompt notice and reasonable cooperation in the defense of such claim.
This Agreement remains in effect for as long as an Order is active, plus any period during which Customer continues to access the Services. Either party may terminate this Agreement for the other party's uncured material breach upon 30 days' written notice describing the breach, if it remains uncured at the end of that period. We may suspend or terminate access immediately in cases of suspected fraud, security risk, or a violation of Section 4 that creates legal exposure for us or our other customers. Upon termination, Customer's right to access the Services ends, and we will make Customer Data available for export for 30 days following termination, after which it will be deleted or anonymized in accordance with our data retention practices, unless a longer period is required by law.
We may update this Agreement from time to time to reflect changes in the Services or applicable law. We will provide at least 30 days' notice of material changes by email or through the dashboard before they take effect. If Customer objects to a material change, Customer may terminate the affected Order effective as of the change's effective date by notifying us in writing within that notice period; continued use of the Services after the effective date constitutes acceptance of the updated Agreement.
This Agreement is governed by the laws of India, without regard to its conflict of laws principles. The parties submit to the exclusive jurisdiction of the competent courts located in Bengaluru, Karnataka, India for any dispute arising out of or relating to this Agreement, and each party waives any objection to that venue on grounds of inconvenience or otherwise.
This Agreement, together with any applicable Order, constitutes the entire agreement between the parties regarding the Services and supersedes any prior agreements on the same subject. If any provision of this Agreement is found unenforceable, the remaining provisions will continue in full force. Neither party may assign this Agreement without the other's written consent, except in connection with a merger, acquisition, or sale of substantially all assets. Failure to enforce any provision is not a waiver of the right to do so later. Notices under this Agreement should be sent to support@marqos.io or to Customer's account contact on file.
Questions about this Agreement can be directed to support@marqos.io. Our registered office is in Bengaluru, Karnataka, India.